While working in children’s media, Noelle noticed something troubling: a lack of professional support for her creative colleagues. Because many roles in the industry were contract-based, companies often didn’t invest in short-term creative hires the way they did with full-time staff in other departments.

The impact was clear. Creatives were missing out on critical resources that positioned others for long-term success and career advancement. And yet, it was the creative work — the shows, stories, and ideas — that made everything else possible. It built the brand, drove the revenue, and gave the company its reason to exist. Without the creative, there was no business.

That disconnect didn’t sit right with Noelle. So she decided to do something about it.

Enter Developed by Noelle.

What began as a personal brand has since evolved into CreatHR — a consultancy designed to give creatives access to independent HR support, and to help creative teams grow through thoughtful, people-first solutions.

Noelle’s mission is simple: to put the human back in human resources. Through direct coaching, strategic guidance, and tailored support, she helps creatives gain the tools, confidence, and clarity they need to thrive — and helps the companies who hire them do the same.